Content Marketing for Sports Organizations in 2017

In his latest white paper, T1 Consultant Mitch Thompson paints a high level and exhaustive picture of the content marketing landscape for sports organizations in 2017 (a nearly impossible task in such a rapidly changing space). In recent years, there has been a surge in the number of platform options that are available to distribute sports content directly to the consumer (inclusive of live video). Additionally, there is undeniable proof that younger consumers are now opting for digital platforms over cable subscriptions.

Mitch provides a bit of historic information to provide context around this topic, as well as some new primary data from friends at Canadian sports organizations, and some suggestions for how sports organizations can navigate this new world.